The Graphic Artist and His Design Problems by J. Müller-Brockmann
The Graphic Artist and His Design Problems by J. Müller-Brockmann (Verlag Arthur Niggli / Second Edition 1964)
'In this book, Josef Müller-Brockmann has set himself the task of describing the essential character and the significance of the design elements used in advertising – typography, draughtsmanship, photograph, motif and colour. He demonstrates the rules they follow and the way they can be used by referring to examples of his own, and relates their potentialities as means of expression to the design problems of today.'
Hardback good condition overall but with some loose pages and significant wear to dustjacket.
Text in English, french and German.